Austin Powers and Tom Cruise
we watched the ad Austin Powers and tom cruise. one convention used here is jeopardy and suspense. it has Austin Powers jumping over the helicopter and you don't know of he is going to land or not.you also have the car chases and the helicopter shooting at the motorbike. they also put the scene where Austin Powers is jumping over the helicopter in slow motion for suspense. the music in the background shows jeopardy. the fact that they used Tom Cruise shows that Austin is young and good looking when in actual fact he is not.

picture of tom cruise (Austin Powers) jumping over helicopter

Lucozade The Edge

here on TellyAds.
today we watch the advert one of lucozade's longest running campaign was 'the Edge'. the ad was very clever in that they tilted the lucozade bottle on the side to represent that at the end of a race it could be the size of the lucozade bottle between you and the person behind you. if you drink lucozade you will be the person in front rather than the person behind.

the edge is the distance between winning the race and loosing the race

 i used TellyAds vintage to watch the ad 'Lucozade Aids recovery'. Lucozade is being represented as a drink that cure young children that are Ill. it claimed that the product will cure any kids that are ill. the perfect child will drink Lucozade. the ad makes the mums think that if you buy Lucozade yuo care about your child but if you don't they you feel guilty.

picture of child drinking lucozade

Heineken and quantum of solace
* Resembles Bond movie starring Daniel Craig (celebrity endorsement)
* The advert was created in 2012 when Skyfall was released.
* Targets male audience by persuading them that drinking Heineken will bring you action and adventure.
* It was made to look like a James Bond movie, action and adventure convenctions include jeopardy, a smooth hero, villians and weapons and chases and a exotic location.
* the advert is taken part in the orient express because there is glamour, beautiful women and cosinos.

Duffy Diet Coke Advert.

the advert was to show young women that if they drink Diet coke then you are going to be as pretty and as talented as Duffy. i think they used Duffy as she is young and talented to make people want to be her. they used a lot of celebrity endorsement. at the end of the advert it says 'hello to the new you' which means if you drink Diet coke you will have a new you which is better than the one before when you didn't drink Diet Coke. the celebrity franchise is used well here in the advert.
Chloe Cundy

in the coke zero advert with James Bond the men are firstly represented as strong and will be able to cope with danger because of the colours of the advert which are red and black, these are dark colours so it represents the danger. This makes the product come across that if you drink coke zero you will turn into a man like this. Later on in the advert there are silhouettes of women in the back ground which make you think if you drink this drink you will have all the girls after you. The speed cars make you think that the man has everything he needs money (to afford the nice car) and women. In a scene there are two men fighting which represents people fighting over the drink which will make the people watching this think it's really good. At the end there are two people holding the bottle then the bottles bubbles turn into the end 'o' in the word 'zero'. In conclusion this advert is a very good synergy. the AA codes if this advert are the car chases, the girls and the men fighting. the advert represents men and the product in such a good way that you wouldn't want to miss out on this product. Chloe Cundy