here on TellyAds.
today we watch the advert one of lucozade's longest running campaign was 'the Edge'. the ad was very clever in that they tilted the lucozade bottle on the side to represent that at the end of a race it could be the size of the lucozade bottle between you and the person behind you. if you drink lucozade you will be the person in front rather than the person behind.
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| the edge is the distance between winning the race and loosing the race |
i used TellyAds vintage to watch the ad 'Lucozade Aids recovery'. Lucozade is being represented as a drink that cure young children that are Ill. it claimed that the product will cure any kids that are ill. the perfect child will drink Lucozade. the ad makes the mums think that if you buy Lucozade yuo care about your child but if you don't they you feel guilty.
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| picture of child drinking lucozade |
You understand the concept of 'having the edge' over competition. What did the tv commercial feature? In the 'Lucozade aids recovery' commercial, there is no promise 'to cure' which would be illegal!
ReplyDeleteGo into more detail: pick a scene that supports your point about how the advert makes a parent feel responsible and guilty. For example, what is the message behind the shot of the boy gazing longingly out of the window at his friends playing in the garden?
Grade C/D