in the coke zero advert with James Bond the men are firstly represented as strong and will be able to cope with danger because of the colours of the advert which are red and black, these are dark colours so it represents the danger. This makes the product come across that if you drink coke zero you will turn into a man like this. Later on in the advert there are silhouettes of women in the back ground which make you think if you drink this drink you will have all the girls after you. The speed cars make you think that the man has everything he needs money (to afford the nice car) and women. In a scene there are two men fighting which represents people fighting over the drink which will make the people watching this think it's really good. At the end there are two people holding the bottle then the bottles bubbles turn into the end 'o' in the word 'zero'. In conclusion this advert is a very good synergy. the AA codes if this advert are the car chases, the girls and the men fighting. the advert represents men and the product in such a good way that you wouldn't want to miss out on this product. Chloe Cundy