Heineken and quantum of solace
* Resembles Bond movie starring Daniel Craig (celebrity endorsement)
* The advert was created in 2012 when Skyfall was released.
* Targets male audience by persuading them that drinking Heineken will bring you action and adventure.
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It was made to look like a James Bond movie, action and adventure
convenctions include jeopardy, a smooth hero, villians and weapons and
chases and a exotic location.
* the advert is taken part in the orient express because there is glamour, beautiful women and cosinos.
You have the basics here, which is good, but for higher level marks you need to go into mote detail. For example, identify what makes the 'exotic location' and say why it is glamorous; explain what kind of a chase there is, and so on.
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