Wednesday 17 September 2014

Duffy Diet Coke Advert.

the advert was to show young women that if they drink Diet coke then you are going to be as pretty and as talented as Duffy. i think they used Duffy as she is young and talented to make people want to be her. they used a lot of celebrity endorsement. at the end of the advert it says 'hello to the new you' which means if you drink Diet coke you will have a new you which is better than the one before when you didn't drink Diet Coke. the celebrity franchise is used well here in the advert.
Chloe Cundy

1 comment:

  1. Did you watch the 'making of' video for prep as requested? In it, there is an explanation that Duffy asserts her right to 'me time', that is, her need to have time to herself in a busy world despite all the pressures. In the lyrics of her song we hear "I've got to be me". Your comments do not really tackle the central message of the advertisement.
    Grade D

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